This new collection reimagines Herschel Supply’s signature styles with custom LEGO® prints, celebrating limitless creativity and imagination.

Recognised around the world for its iconic LEGO® bricks, the LEGO Group’s mission is to inspire and develop the builders of tomorrow through creativity and play. Herschel champions creative freedom, drawing on inspiration from travel and everyday adventures, and the use of imagination to create its expansive product offering, making this partnership a natural fit for both brands.

Just in time for back-to-school, Herschel and the LEGO Group are introducing their new collection of kids’ bags and backpacks featuring custom LEGO prints that celebrate the endless possibilities of imagination.

The prints are showcased across a range of Herschel’s signature silhouettes, including the Herschel Little America Backpack, Herschel Classic and Classic XL Backpacks, the Herschel Heritage Backpack, Tote and Duffle, along with the Herschel Retreat Backpack and Tote.

The collection also reimagines Herschel’s kids’ styles including the Herschel Heritage Kids and Youth Backpacks, the Herschel Heritage Hip Pack, Pop Quiz Lunch Box, and the Heritage and Settlement Pencil Cases.

Each of the four unique prints is custom designed to inspire creativity, growth, and exploration for both LEGO fans and the next generation of young creators.

Abstract Brick: This print features an assortment of LEGO bricks in the brand’s iconic core colours, highlighting the endless possibilities of what you can build.

Garden Floral: Inspired by the LEGO Botanical Collection, this print was custom built, designed and photographed at the Herschel head office in Vancouver, BC. It features a garden landscape, celebrating the growth of imagination through play.

Scavenger Hunt Bricks: Featuring the Abstract Brick print reimagined for kids, this interactive design introduces a playful scavenger hunt theme that encourages discovery and exploration through play. Wearers are encouraged to find hidden elements like crabs, fish, surfboards, and more on the bags’ exterior.

Scavenger Hunt Meadow: Designed for kids, this interactive print features a playful scavenger hunt theme that encourages discovery and exploration through play. Set in a meadow, the design features hidden elements like butterflies, bunnies, and flowers for kids to find on the bags’ exterior.

All styles include a custom LEGO liner print and LEGO labels. Select styles feature Herschel Supply’s signature diamond detail reimagined to look like an element in the LEGO System-in Play with embossed knobs.